Privacy Policy

Who we are

AriaTravel designs private, tailor-made journeys in China for international travelers. This Privacy Policy explains how we handle personal information when you visit this website, submit a travel enquiry, chat with us, or contact us by email, WhatsApp or WeChat.

For privacy questions, contact us at inquiry@ariatravel.com.

Information we collect

We collect information you choose to provide and limited technical information needed to operate the website and respond to enquiries.

• Contact details such as name, email address, WhatsApp or phone number.
• Newsletter subscription information, such as your email address, language preference and opt-in record if you subscribe to travel emails.
• Travel planning details such as destination interests, dates, group size, hotel level, passport country or region, preferences, messages and children’s age ranges where relevant.
• Website and attribution data such as page URL, language, IP address, approximate location, browser and device information, HubSpot tracking cookie identifiers when available, and UTM parameters stored in first-party localStorage for up to 90 days.
• If you consent to Analytics, Google Analytics 4 may collect page views, sessions, engagement and enquiry-related events. Where available, Google Signals may add aggregated demographics, interests and cross-device insights for eligible users who are signed in to Google and have enabled Ads Personalization. We configure analytics events not to send your name, email address, phone number or travel enquiry message to Google Analytics.
• Chat or communication content if you contact us through respond.io, email, WhatsApp or WeChat.

How we use information

• To respond to your enquiry and design a tailored China itinerary.
• To send occasional travel inspiration emails if you separately opt in to the newsletter, and to manage unsubscribe or subscription preferences.
• To follow up on your request, arrange quotes, and support a booking if you choose to proceed.
• To keep accurate records in HubSpot CRM and understand which pages or campaigns produced an enquiry.
• To protect forms from spam and abuse using Cloudflare Turnstile.
• If you consent to Analytics, to measure visits, page views, engagement and enquiry-related events using Google Analytics 4 deployed through Google Tag Manager. Google Signals may enrich eligible reports with aggregated demographics, interests and cross-device insights.
• To improve the website, content and service experience. We do not currently run Google Ads, Meta Pixel, remarketing tags or Enhanced Conversions.

Sharing and service providers

We do not sell personal information. We share information only where needed to operate the website, respond to your request, or arrange travel services.

• HubSpot, for CRM, form submission, tracking and attribution.
• respond.io, for website chat and messaging workflows.
• Cloudflare Turnstile, for bot detection and form security.
• Google Analytics 4 and Google Tag Manager, for consented website measurement and analytics delivery.
• Usercentrics, for presenting privacy choices, recording consent preferences and controlling optional services.
• Hosting, infrastructure and operational vendors that help us run the website.
• Travel suppliers or local partners when required to prepare or operate a trip you request.

International processing

AriaTravel and its providers may process information in China, Hong Kong, Australia, the United States, the European Economic Area or other locations where our team, systems or service providers operate.

If you are outside those locations, your information may be transferred internationally so that we can answer your enquiry and provide travel services.

Retention

We keep enquiry records for as long as reasonably needed to respond, manage a potential or confirmed trip, maintain business records, resolve disputes, meet legal obligations and improve our service.

Google Analytics event and user data is configured for 14-month retention. Aggregated reports may be retained separately under Google Analytics settings and terms.

You may ask us to delete or update your information, subject to records we need to keep for legitimate business, legal or safety reasons.

Your choices and rights

Depending on your location, you may have rights to access, correct, delete, restrict or object to certain processing of your personal information. You can also ask us not to contact you for marketing.

• Email inquiry@ariatravel.com to make a request.
• Use unsubscribe links or contact us to stop receiving newsletter emails.
• Use Cookie settings in the website footer to accept, reject or withdraw consent for optional services, and use browser controls to block or delete cookies.
• Google Ads, Meta Pixel, remarketing and Enhanced Conversions are not currently enabled. We will update this policy and provide the required choices before enabling additional advertising uses.

Children

Our website is intended for adults planning travel. We do not knowingly collect personal information directly from children.

For family travel planning, please provide only age ranges or general needs for children, not names, passport numbers, school details or identity documents through the enquiry form.

Changes

We may update this Privacy Policy as our website, tools or legal obligations change. The date at the top shows the latest version.